Thursday, September 30, 2010
Project 1 Draft
Monday, September 20, 2010
Artist Talk: Karley Klopfenstein
Carpet Bomb |
Macrame M16 |
Sketch for Camouflage Tank |
After hearing her lecture, I am excited to see more of Karley's work.She told us much about her struggle to finish the tank and I feel invested in her work--I want to see her finish it and to experience the piece for myself because I know all the work and struggle that has gone into it. I can't wait!
Thursday, September 16, 2010
Tuesday, September 14, 2010
Thomson & Craighead
Decorative Newsfeeds (2010) |
Decorative Newsfeeds (2010) |
There is another way to interpret this, though: the hypnotic characteristics of the installation might be intentionally meant to mimic how gory and gruesome news is hypnotic to some. Though the news today is usually bleak, it is what people want to know. Almost every household watches the news, even though the message it tells is almost purposefully geared to reflect only the negative happenings of the day. Despite the dark nature of the news, people regularly tune in and watch for hours. Indeed, there are whole television channels devoted just to news all day every day. I think Thomson & Craighead might be referencing this in the way they make their "sculpture" captivating in an almost bewitching way. There is no reason to be so entranced by an image, just like there is no reason to be so obsessed with the bleakest aspects of humanity as seen through news feeds.
The lines of text also seek to organize and order the world. As the subjects of news are usually not pleasant and, indeed, typically focus on the elements which most put our lives into chaos, the orderly-coded instructions for the "sculptures" of news text are almost a way in which Thomson & Craighead can bring order to a most disorderly world. The sculptural shapes move according to careful and specific directions--in this way, the news is being manipulated. But not only is it being manipulated by Thomson & Craighead, but, through that manipulation and defined order, it is being controlled. Perhaps, through this control, and the pleasant end product, Thomson & Craighead are trying to make something new and different with news that is constantly repeating itself. But perhaps I'm pushing the themes too far.
Decorative Newsfeeds (2010) Public Installation |
Thursday, September 9, 2010
Wednesday, September 8, 2010
10(ish) Scans
Scan 1 |
Scan 2 |
Scan 4 |
Scan 4 alternate |
Scan 4 |
Scan 5 |
Scan 5 alternate |
Scan 6 |
Scan 7 |
Scan 8 |
Scan 9 |
Scan 10 |
Tuesday, September 7, 2010
Friday, September 3, 2010
KIDing®
One of the images from KIDing®'s I Love Calpe 5 series.
Christiane Paul mentions in her first chapter that, because of the ease of manipulating images, digital media has always been closely linked with advertising. The work of the collaborative team KIDing®, most specifically their series I Love Calpe 5 (1999), uses advertising to make fun of the industry itself and the way it treats images. KIDing® is (they are still around in some capacity) a team comprised of artist João António Fernández (born 1969 in England) and graphic designer Edgar Coelho Silva (born 1975 in Portugal). Their work "cross[es] the boundaries between art and advertising" and criticizes the advertising ascetic and treatment of images. The series is composed of multiple purposefully-blurred images that, coupled with the series title, are meant to relate to the Spanish tourist resort Calpe. Though the blurry images are hardly discernible as what they are "meant" to be, they are overlaid with company logos which add more context. Instead of the image of the advertisement being the centerpiece of the ad as we would expect, in these pieces, the logos are what draws the eyes' attention.
One of the images from KIDing®'s I Love Calpe 5 series.
These images are meant to be funny--the artists are satirizing how the advertisement industry uses graphics in ads. By blurring the true image and making it more of a background for company logos, KIDing® is making a comment, saying that the advertising industry has no respect for art and design but only abuse it for the purposes of making money for themselves and their client companies. The image of an ad is not what is important but the product it is selling and the company that is selling it. Since the eye, when it looks at one of the images in the I Love Calpe 5 series, does not find anything to focus on within the main image, it is directed toward the small logos. These logos are what get the real attention of the viewer. In the above image, the logos are directly in the center, taking away what little attention the blurred figures in the pool may attract. It is almost as if the logos are yelling, "Look here, look here! We're what's really important! Buy me!" This is KIDing®'s plan all along--they want to show the viewer how the advertising industry is abusing images. The industry doesn't respect them but uses them to serve a specific, consumer purpose--rather than trying to speak through the images in order to make a point, the advertising industry just want to sell goods and does it at the expense the images (and their creators).
I love what KIDing® is doing in this series. However, I think it's a little difficult to understand what they are trying to do immediately. I think that the choice of logos makes it a little difficult to put the blurred images into context--perhaps if the logos were more targeted to Calpe and its resort, the series would be more effective because the viewer would more easily "solve" the mystery of what the blurred images are. As they stand right now, two of the logos (the first two from the left) in the series actually pertain to KIDing® and their series itself. If these logos were, instead, the logos of a famous restaurant from the area or another resort's logo, I think the message would be clearer.
There is a good chance, though, that KIDing® didn't want their message to be clear and purposefully left the logos vague in order to make the viewer work to decode the meaning of the series. Perhaps this is also part of the comment they are making--images are meant to be encoded with meaning in a deeper level than advertising allows. Advertising is meant to be looked at quickly and have meaning absorbed quickly whereas the art that KIDing® might be supporting requires respect, deep reflection and thought. Even if I think there is some room for needed clarification, I really respect KIDing®'s work and the message they are trying to send--as artists, I recognize that they want images (and, more specifically, the images they create) to be utilized in a respectful and thoughtful manner rather than as tools for a consumerist agenda.
I love what KIDing® is doing in this series. However, I think it's a little difficult to understand what they are trying to do immediately. I think that the choice of logos makes it a little difficult to put the blurred images into context--perhaps if the logos were more targeted to Calpe and its resort, the series would be more effective because the viewer would more easily "solve" the mystery of what the blurred images are. As they stand right now, two of the logos (the first two from the left) in the series actually pertain to KIDing® and their series itself. If these logos were, instead, the logos of a famous restaurant from the area or another resort's logo, I think the message would be clearer.
There is a good chance, though, that KIDing® didn't want their message to be clear and purposefully left the logos vague in order to make the viewer work to decode the meaning of the series. Perhaps this is also part of the comment they are making--images are meant to be encoded with meaning in a deeper level than advertising allows. Advertising is meant to be looked at quickly and have meaning absorbed quickly whereas the art that KIDing® might be supporting requires respect, deep reflection and thought. Even if I think there is some room for needed clarification, I really respect KIDing®'s work and the message they are trying to send--as artists, I recognize that they want images (and, more specifically, the images they create) to be utilized in a respectful and thoughtful manner rather than as tools for a consumerist agenda.
Wednesday, September 1, 2010
A Little About Me
Hello!
My name is Margo and I'm looking forward to expanding my knowledge of web and graphic design.
At the moment, I work for a company called PowerTrain which makes web-based corporate training courses for government agencies. We help companies train their employees to better fulfill their jobs or learn new skills in order to advance their careers.
If you click here and select "Module 1: General Information," you can see an example of the kinds of courses we make. The objective of this project was to develop an accredited Driver/Operator Mobile Water Supply certification course for Department of Defense fire and emergency services personnel. It would train professional drivers to become certified Mobile Water Supply drivers.
Below is a screen shot of one of the courses I worked on this summer (and I'm still working on it as it is currently in development).
I hope this class can help me develop my skills for the workplace as well as giving me time to be creative in ways that I like to be creative--the computer is an important tool and definitely one of my favorites.
My name is Margo and I'm looking forward to expanding my knowledge of web and graphic design.
At the moment, I work for a company called PowerTrain which makes web-based corporate training courses for government agencies. We help companies train their employees to better fulfill their jobs or learn new skills in order to advance their careers.
If you click here and select "Module 1: General Information," you can see an example of the kinds of courses we make. The objective of this project was to develop an accredited Driver/Operator Mobile Water Supply certification course for Department of Defense fire and emergency services personnel. It would train professional drivers to become certified Mobile Water Supply drivers.
Below is a screen shot of one of the courses I worked on this summer (and I'm still working on it as it is currently in development).
I hope this class can help me develop my skills for the workplace as well as giving me time to be creative in ways that I like to be creative--the computer is an important tool and definitely one of my favorites.
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